Why we're here
5 companies control the commons of 5 billion people.
The internet was open and simple. This simplicity made it hard to discover what was happening on people's websites, so we tried things like RSS, but websites aren't inherently social. Social networks solved this. Instead of hopping from site to site, people built a single profile, added friends, and got personalized feeds. This consolidated people, conversations, and content into a single place.
We are now trapped within these walled gardens that are dictated by opaque, addictive algorithms and filled with advertisements.
Our solution
Siftree solves this by enabling everyone in the world to create their own algorithm on top of the internet itself, providing the curation we now expect, but without taking away the powers of discovery and agency that we need. There are millions of websites and forums that also contain content we're interested in, but they aren't easily discoverable. If we can curate a custom recommendation system on top of the entire internet, we can recreate the algorithmic discovery we enjoy while remaining open and decentralized.
Contrary to forum aggregators and RSS feeds, protocols like Nostr and ATProtocol allow the internet itself to be social; digital identities and cryptographic signatures - enabling us to engage with each other across any website. Very soon, we'll all browse and interact on the internet via an owned, digital identity, as opposed to "rented" accounts on centralized platforms.
Think of Siftree like a lens you control. Personalized ways of seeing the world.
We'll support this with: Analytics, Curation, and APIs.
The consumer insights, market research, and social media analytics markets are huge. Siftree will offer features to businesses that power new forms of opinion and narrative analysis. Social media analytics is outdated and gatekept for corporations; it's time we upgrade it and democratize access.
Curation of any form takes a lot of work, so the customizable lenses will be a paid feature. Additionally, we'll allow people to monetize the feeds they've created, allowing anyone to see the world the way they see it. A marketplace of lenses.
We will also offer an API, with the goal of being the only company that will actively empower developers to build products grounded in real-time, social conversations from around the world.
The social web is a fractal-like tree of subcultures. It's heavily fragmented across platforms, protocols, lexicons, audiences, and media formats. Our goal is to "sift" through this infinitely expanding tree, index the information, use artificial intelligence to understand it, and power search, discovery, and analytics for the entire world.
We prioritize open protocols and ingest content found in the public domain.
